I’ve been crafting my personal brand around the aesthetic that I’d like WSH to exude — clean, refined, much cooler and over everything than you’d believe — and while it can be fun to play that character on Twitter and Instagram, it’s a weird feeling to consider how detached our two personalities can be. Not entirely disparate, mind you; I’d never accuse anyone of faking for likes and retweets. But we’ve all now become curators of our personal running diaries, for better or worse. Can’t blame a curator for exercising creative control, can you? That's precisely why my Twitter drafts folder is pouring over at the moment. Creative control.