W  H  A  T  S  U  I  T  S  H  I  M
launched 1 january 2016
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March 2018

Fresh Never Fades Clothing | 2018 Collection 1

 Photography by Rowan Minor of The Whlgn (IG:  @RowWhlgn )

Photography by Rowan Minor of The Whlgn (IG: @RowWhlgn)

Major shoutout to Blake Hall and Fresh Never Fades Clothing for the launch of their 2018 Collection 1!

On February 24, Blake and FNF Clothing hosted their first pop-up of the year, a medium Blake finds important to the growth of his brand and streetwear in general. “We feel that to properly present our products and to tell our story we have to be available to our customers; we cannot solely live via e-commerce,” says Blake via the FNF Shoppe blog. “That’s why this pop-up was planned, that’s why future pop-up shoppes are important, and that’s why a flagship retail space is in the works.”

 Photography by Rowan Minor of The Whlgn (IG:  @RowWhlgn )

Photography by Rowan Minor of The Whlgn (IG: @RowWhlgn)

Now in Year 5, Blake is excited to take more risks with the brand. During his appearance on WSH Radio, Blake discussed the insane nature of entrepreneurship, and how that insanity almost mandates risk-taking and pushing past our personal levels of comfort. “Nothing comes out of comfort … For me, it’s about taking risks and trying things.”

2018 Collection 1 features the re-release of FNF’s flagship “Banner” tees in three of their original colorways. Support Blake and FNF Clothing here, and be on the lookout for 2018 Collection 2 coming very soon.

 Photography by Rowan Minor of The Whlgn (IG:  @RowWhlgn )

Photography by Rowan Minor of The Whlgn (IG: @RowWhlgn)