W  H  A  T  S  U  I  T  S  H  I  M
a multimedia project • launched 1 january 2016
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FEATURES

A collection of WSH's best essays + podcasts.

Posts tagged The Neptunes
Lórenzo J’s Mid-Aughts Music Review, Week 3.5

Aside from “Irreplaceable” — which is definitely the people’s champ of that album — and “Ring the Alarm,” which I can definitely admit to overrating because of the music video, “Kitty Kat” emerged as my personal favorite, a four-minute farewell to a (now-former?) lover, Bey setting him straight for choosing apparently everything else over fulfilling her sexual needs. I was 14 the first time I’d heard this song; I honestly don’t think I realized to what the song’s title was referring until I was much older. Didn’t really care. The beat is immaculate — produced by Pharrell and Chad, because of course — and she sounds like such a boss the entire track. On what definitely has to be considered a statement album, “Kitty Kat” might not be the loudest declaration, but it is definitely the most unabashed. She’s unapologetic throughout B’Day, but her cool on “Kitty Kat” takes it up just a notch. This is “know yourself; know your worth” years before Aubrey said it, “if you don’t want me, then don’t talk to me” without any of Fantasia’s heartbreak. Beyoncé doesn’t need you. Don’t you ever for a second get to thin... wait, that’s an entirely different song. Regardless, you get the point.

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Hypocrite(?!): Black Authenticity in the Age of Social Media

We’re each playing a version of ourselves on the internet; the majority of us have officially been around long enough to have earned some sort of cyber-reputation, one we’ve either carefully crafted for ourselves or one we unwittingly wear — or sometimes both. Oftentimes, the truth about our character lies somewhere in the middle, between the perception we’d like to see accepted as truth and the actual reality of our lives. I totally understand it. I’ve been crafting my personal brand around the aesthetic that I’d like WSH to exude — clean, refined, much cooler and over everything than you’d believe — and while it can be fun to play that character on Twitter and Instagram, it’s a weird feeling to consider how detached our two personalities can be. Not entirely disparate, mind you; I’d never accuse anyone of faking for likes and retweets. But we’ve all now become curators of our personal running diaries, for better or worse. Can’t blame a curator for exercising creative control, can you? That's precisely why my Twitter drafts folder is pouring over at the moment. Creative control.

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