W  H  A  T  S  U  I  T  S  H  I  M
a multimedia project • launched 1 january 2016
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FILM, TELEVISION + MUSIC

Posts in Features
Welcome to Inć University

On Back to Cool, Willie Mac Jr. tutors listeners in the art of maintaining individual thought on the way to achieving life’s complex goals, skillfully satisfying the desire we all have to remain unique while showing the benefits of leadership and collaboration. Luckily, class isn’t quite full yet, so grab a seat and learn something.

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The Philosopher & the Preacher

With vivid detail, enthusiastic candor, and — frankly — better philosophical fluidity than most of today’s elected officials, their bars provide a genuinely sound logic for everybody: for teenagers seeking their purpose, students struggling with academia, politicians trying to make the world a better place, and parents simply hoping to connect with their children. The broad approach of their art makes the similarities clear, but make no mistake: J. Cole and Big KRIT will teach you vastly different things about yourself.

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The Migos Mélange, or You Should Be Able to Tell the Migos Apart By Now

Outside of (maybe) TDE, it’s hard to think of a rap crew more unique than Migos: they each possess styles distinct enough to present individual tracks or individual track elements (choruses, ad-libs, etc), but with a cohesiveness that makes it feel like you’re listening to one artist with one goal and one vision, like you hear on YRN and Culture. I remember years ago I heard Migos and thought Gucci Mane was somehow cloning himself and creating small groups of those clones to make music — a concept I found brilliant. But I was mistaken: Migos aren’t clones of anyone. They are three unique and versatile personalities capable both of producing cohesive projects and impressive individual efforts. And their differences — however minor they appear to be — are likely the key to their brilliance as a collective.

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The Second Annual WSH Highly Scientific Ranking of the Year’s Best Songs

Last year’s Highly Scientific Ranking of the Year’s Best Songs featured me and me alone. This time, I’ve asked some writer friends to join the fun. Among these friends are academics and professional writers and folks tied into the industry, but most importantly, they are very good people with musical tastes I’ve always respected. I can’t thank them enough for their help with this article, and I’m grateful that folks – friends or not – want their writing on my little startup website.

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'ANTi' Is The Rihanna Album You Never Knew You Needed

ANTi is Rihanna’s eighth studio release, and she came back to let us know that reinvention is still her strong suit, and her growth is only beginning. As a listener I find it difficult, if not impossible not to incorporate every song into my overall opinion of an album, so we’ll be taking this ride track-by-track.

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